Monday, December 30, 2013

Branding Basics

Hi there from Abstract Energy!

Have you ever given thought to the image you are projecting in your day to day life? Or maybe you even have a business or product you're really wanting to sell without results.

The image you project with any of this is called your "brand"- and that's something I specialize in!

Think of it like a theme for a party. As soon as guests receive an invitation in the mail for your event. They are exposed to the brand of your party. Let's think back to childhood- maybe you were having a princess or pirate party back then. The invite is going to reflect that idea.

When the guests arrive, they will instantly be connected with the imagery displayed on the invitation. Your mom or dad probably hung streamers, put of plates, and had a cake with a princess or pirate on it. Maybe your folks were really creative and made you a special costume. No doubt about it though, the guests wouldn't have been confused as to what kind of party this was and what it had to offer them.

It goes the same way with yourself and your business- your business card is like an invitation for others to do business with you. It should attract attention and supply all the necessary information to the potential client.

If the invitation is the preview, then your website or place of business should be the full feature film. In every detail your company's theme should shine through.

Think of places with good branding- Starbucks, Apple, Target. You can see the elements of their brand in every facet of their company. I think of Starbucks and see their signature color green, the brown of coffee and their cardboard drink slips, and the iconic mermaid. Apple hardly even needs an explanation because it has permeated our lives so deeply already here in America. I always prefer a Target generic product to a Walmart generic product. Target's products always have a fresh design sense in mind whether it's through clever wording or package design. Plus, being in a Target store feels so much better than Walmart- the red color scheme is nice to look at, products are arranged nicely, and the company's logo is worked into pretty patterns throughout the store.

Your company has the potential to grow into an iconic brand like the places I have listed above, but you have a brand worth growing first- one that customers will love and want to be a part of. Abstract Energy Studios is the place to start.